Chefclub transforms the kitchen into a world of experience, entertainment, and education for families.

ENTERTAINMENT THAT FEEDS THE WHOLE FAMILY

CREATIVITY

ENTERTAINMENT

INNOVATION

SUSTAINABILITY

EDUCATION

FAMILY

Our vision is to be the leading family entertainment brand that inspires creativity, fun, and healthy habits through food-themed experiences.

Founded in 2016 by three brothers, Chefclub has rapidly become a global sensation, making food fun for the whole family. With its roots in Paris, Chefclub has expanded its reach across Europe, the United States, and South America, captivating over 250 million viewers each month through engaging content available on social media.

Chefclub’s innovative Food & Family approach was recently recognized at the 2024 Licensing Expo in Las Vegas, where it was awarded the prestigious “Best Brand: Interactive or Digital Award”.

A 360° BRAND

AN AGILE & SPECIALIZED STUDIO

AN EXCEPTIONAL DIGITAL EXPERTISE

+150M
FOLLOWERS IN THE WORLD

2B
MONTHLY VIEWS

N°1
FOOD PLATFORM ON ALL SOCIAL MEDIA

Chefclub Studio

Our studio's unique capabilities have placed Chefclub at the top of the charts in the social media landscape.

Generating 2 billion monthly views in the food space is unprecedented.

In today’s highly competitive attention economy, great content is the key currency to inspire consumers daily. With that in mind, we set out on a mission to position our studio as the go-to partner for brands and licensees all while naturally expanding Chefclub’s ecosystem.

They trust us:

To play, press and hold the enter key. To stop, release the enter key.

In today's highly competitive attention economy,

great content is the key currency to inspire consumers, daily.

WORKING WITH BRANDS

Chefclub’s world-leading expertise elevates brands to an inspirational level. We work with brand partners through an agile, controlled, and collaborative process. We create timely content by tracking trends and key dates, ensuring quality with a structured approach.

WORKING WITH LICENSEES

With Chefclub, grocers can now connect their loyalty product lineup to inspirational content and offer product placement opportunities to their supplier brands.

We tailor content to meet partners' campaign goals while ensuring ongoing promotion beyond the launch.

WORKING WITH OTHER POPULAR IPs

Popular IPs often have food as a natural extension. However, creating high-standard content that engages and aligns with both the brand and dietary constraints is challenging. Chefclub leverages its expertise to be the go-to food add-on for these IPs, enhancing their world with fun, on-brand culinary experiences.

WORKING WITH THE CALENDAR

Data shows that families gather in the kitchen for holiday celebrations. Our teams are exceptionally talented at aligning content strategy with the calendar, leveraging key dates (Christmas, Valentine’s Day, the 4th of July...) like no other food brand, fostering deeper connections with customers.

1 in 3 children in the US are either overweight or obese

Source: ahealthieramerica.org

To engage younger children and bring families together in the kitchen, Chefclub has developed a unique world for kids, made up of innovative products, captivating content, real-life experiences - all passionately character-driven.

Get your kids cooking with Chefclub Kids!

Designed for ages 4 to 10, Chefclub transforms the kitchen into a fun,

character-driven world where the Chefclub Friends lead the way.

We break the barriers that keep young children from entering the kitchen.

With step-by-step recipes, kid-friendly utensils, and a variety of themed cookbooks, children can chop, measure, cook, and bake with ease.

But it’s more than just cooking! Chefclub Kids empowers children to explore creativity, develop essential skills, and build confidence, all while promoting healthy eating habits and sustainability.

MEET THE CHEFCLUB FRIENDS

We have created a unique world led by the Chefclub Friends who invite children to explore magical content and creative products designed to help them learn and have fun, both in and beyond the kitchen.

FROM THE KITCHEN TO THE KIDS' ROOM

Bringing food education into children's rooms through immersive storytelling and adventures

In a world where processed foods are everywhere, we firmly believe that children who understand

the natural cycle of fruits and vegetables grow into conscious adults, capable of caring for the earth

while adopting healthy and sustainable eating habits.

A LEGENDARY QUEST TO RESTORE THE LOST FLAVORS!

The Castle of 5 Flavors takes Chefclub’s iconic characters on an epic journey that brings their personalities to life, expands their stories,

and strengthens their emotional bond with families.

This universal entertainment experience opens the door to endless brand extension opportunities—thanks to its rich storytelling, food-focused themes, commitment to environmental values, and bold, eye-catching graphic design.